Blog Layout

Baldwin County targets 8 million beachgoers for safety education

R. Ken Cooper • September 1, 2023

Beach Safety in Baldwin County: A Multi-Agency Approach to Save Lives

Drowning vs Lightning Deaths vs Sharks

Gulf Shores, Ala. – (OBA) –  In a concerted effort to address beach safety concerns and raise public awareness, multiple agencies and organizations in Baldwin County hosted a Beach Safety Round Table discussion with the media on Wednesday. The event aims to foster collaboration between media representatives and key stakeholders to help educate the over 8 million visitors that visit the Alabama Gulf Coast beaches each year on beach safety.


The participating agencies included: Gulf Shores and Orange Beach Tourism, Gulf Shores and Orange Beach Fire Departments, Fort Morgan Volunteer Fire Department, Baldwin County Emergency Management Agency, Baldwin County Sheriff's Office, Baldwin County 9-1-1, National Weather Service Mobile, and Alabama Law Enforcement Agency. (Representatives from the National Weather Service were unable to attend this meeting due to Hurricane Idalia.)


The discussion covered an overview of the Beach Safe Campaign in Baldwin County, current safety initiatives, common beach hazards, safety guidelines for beachgoers, and the role of the media in helping to educate the public and promoting beach safety awareness.


The event highlights the importance of public engagement in beach safety. To date, approximately 34,000 people have opted into receiving daily text messages on local surf conditions. Some local restaurants are participating by using beach safe coloring place mats that they can print from the Beach Safe Website.


There was a request for the media to help encourage partnerships with additional local businesses that cater to the tourist. Such as printing safety messages on disposable cups and featuring Beach Safe banners on tourist-related content.


Drowning is a Silent Killer: Drowning is a significant concern, often referred to as a "silent death." According to the World Health Organization, drowning is the third leading cause of unintentional injury death worldwide, accounting for 7% of all injury-related deaths. An estimated 236,000 people die from drowning annually.


What are the biggest dangers people face when visiting the Gulf Coast beaches? Far and away it’s drowning in the Gulf, primarily due to rip currents. Numbers from worldwide and the United States below bear that out…


Worldwide:

  • Contrary to popular belief, shark bites are extremely rare. In 2022, there were 57 confirmed unprovoked shark bites, resulting in only five fatalities. 
  • In 2022, approximately 2,000 people were killed by lightning. 
  • Those numbers pale in comparison to the estimated 320,000 people who drown each year. 


In the United States:

  • According to the Florida Museum at the University of Florida, in 2022 there were 41 confirmed unprovoked shark bites with only 1 fatality.
  • The National Weather Service reports that over the last 10 years, the United States has averaged 27 lightning fatalities per year.
  • Again, those numbers pale in comparison to the average of 800 people who die from drowning each year.
Gulf Shores, Orange Beach, Fort Morgan First Responders

Share this article w/ Friends...

Photo: Safe Haven Box in Tuscaloosa
By Erica Thomas April 9, 2025
Foley, Ala. – (OBA) – The city of Foley is poised to be the 16th location in Alabama with a Safe Haven Baby Box. The baby boxes allow mothers to surrender their newborns for up to 45 days, no questions asked.
Gulf Shores Implements Traffic Safety Measures Amid Pedestrian Bridge Work
By OBA Staff April 9, 2025
Gulf Shores, Ala. – (OBA) – The City of Gulf Shores is actively monitoring and adjusting traffic patterns in the Gulf Pines neighborhood to ensure resident safety during the construction of a new pedestrian bridge over the Intracoastal Waterway. Recent traffic analyses indicate a 35% decrease in vehicles on East Canal Drive between 3rd and 4th Streets, with current daily traffic at approximately 8,800 vehicles. The average speed recorded in this area is 35 mph, below the posted limit of 45 mph. Additionally, about 60% of drivers are using the detour to East 22nd Avenue, while 40% opt for East 24th Street. Traffic counts on East 10th Street show typical neighborhood volumes, with a 97% compliance rate to speed limits.
Baldwin County Sees Rise in Home Prices and Listings in March 2025
By OBA Staff April 9, 2025
Robertsdale, Ala. – (OBA) – The Baldwin County housing market showed positive trends in March 2025, with increases in home sale prices and new property listings. Baldwin REALTORS® Multiple Listing Service (MLS) reported nearly 1,200 new listings added during the month, marking a 10% rise compared to March 2024. Total revenue from residential sales also surpassed the previous year's figures by approximately $6.5 million.
Celebrating Foley’s First Hospital and Its Babies
By Guy Busby April 9, 2025
Foley, Ala. – (OBA) – Nearly 90 years after Baldwin County’s first hospital opened, the Holmes Medical Museum is honoring the hundreds of children born there.
Stephen Terry Sewell Jr. of Gulf Shores, Alabama,
By OBA Staff April 8, 2025
Gulf Shores, Ala. – (OBA) – On February 3, 2025, officers with the Gulf Shores Police Department's Criminal Patrol Unit were investigating a person suspected of selling illegal drugs. During a traffic stop in the 6900 block of Crimson Ridge Street, officers encountered the suspect and arrested him for trafficking cocaine.
Foley City Hall
By John Mullen April 8, 2025
Foley, Ala. – (OBA) – At its April 8 meeting, the Foley City Council will consider a proposal from GeoCon Engineering & Materials Testing to provide inspections and construction material testing for the city’s new library. The council will meet April 8 at 4 p.m. in a joint regular/work session in council chambers at city hall.
By OBA Staff April 8, 2025
Orange Beach, Ala. – (OBA) – Orange Beach Fire Rescue is offering a Safe Sitter course for students entering 6th through 8th grade. The class will take place at the Orange Beach Fire Station, located at 25855 John Snook Drive (behind Orange Beach City Hall).
Coastal Arts Center of Orange Beach
By OBA Staff April 8, 2025
Orange Beach, Ala. – (OBA) – The Friends of the Arts will host their annual Grand Event at the Coastal Arts Center of Orange Beach. This year's fundraiser features a mystery dinner theater to support local arts programs and provide scholarships for area high school seniors.
Things to do this week on the Gulf Coast.
By Jessica A. Taylor April 7, 2025
Orange Beach, Ala. – (OBA) – As spring settles in along the Gulf Coast, the week ahead offers a full slate of activities that capture the spirit of the season. From waterfront adventures and outdoor exploration to live music and local festivals, there’s something for everyone across Baldwin County and the surrounding coastal communities. Whether you're planning family outings, evening entertainment, or a quiet moment in nature, this week presents a chance to make the most of the mild weather and vibrant atmosphere before the pace of summer begins to pick up.
Embassy Suites Nears Opening in Gulf Shores
By John Mullen April 7, 2025
Gulf Shores, Ala. – (OBA) – A $3.5 million letter of credit issued by the developers of the Embassy Suites in Gulf Shores to the city “as a security against the project being completed and coming operational” is being allowed to expire per the agreement on June 30.
Show More
Share by: